Innovobot’s Portfolio Company, Heyday, Acquired by Hootsuite, the Global Leader in Social Media Management


Montreal, Quebec (August 3, 2021) –Innovobot is excited to share the news that Hootsuite, the global leader in social media management has acquired Heyday, a Montreal based conversational AI platform that enables brands to deliver personalized customer experiences through 1:1 messaging conversations. The acquisition affirms the growing trend of social commerce, and the place that conversational AI is occupying today across the services industries.

This acquisition highlights the efficacy of Innovobot’s investment approach – a highly engaged collaboration model of partnership with founders to both complement their strengths and rocket fuel portfolio company’s growth. “Today we want to congratulate the team at Heyday for an exceptional journey that we feel privileged to be a part of.” said Mario Venditti, CEO of Innovobot. “This acquisition validates what we set out to do with Innovobot: help exceptional entrepreneurs quickly and efficiently overcome the challenges of taking a technology from concept to market adoption and recognition”

Since Innovobot’s investment, Heyday has rapidly emerged as the conversational AI category leader in the retail vertical. With recent expansion in Canada and France, Heyday became the messaging platform of choice for global leaders such as Lacoste, Decathlon, Cirque du Soleil, Danone, Rudsak and Jack & Jones (Bestseller) to deliver more personalized customer experiences via chat and video.

“We could not have achieved our success without the team at Innovobot. Partnering with Innovobot was like having a crystal ball that shows you what is about to come around the corner.” said Steve Desjarlais, CEO of Heyday. “Their operational experience and technical expertise helped us define and execute our product, corporate, HR and commercial strategies, and provided us with a distinct advantage in the market.”

About Innovobot
Innovobot is a Montreal-based investment platform that is growing a global innovation ecosystem to generate value and positive impacts for entrepreneurs, investors, and society. The firm invests in disruptive and transformational technologies that have progressed to the point where they can be brought together to generate new business solutions that solve complex, real-world issues.

About Heyday
Heyday is an AI-powered customer messaging platform that enables brands to deliver personalized customer experiences through 1:1 conversations on social and messaging apps. Heyday integrates seamlessly with branded websites and apps, e-commerce platforms, product feeds and order tracking management systems to meet customers with always-on virtual support and personalized recommendations that boost engagement and conversion. Heyday’s conversational platform is powering brands globally, across four continents in multiple languages, trusted by iconic brands like Lacoste, Decathlon, Cirque du Soleil, Danone, Rudsak, Jack & Jones (Bestseller), and many more.

About Hootsuite
Hootsuite is the global leader in social media management with over two-hundred thousand paid accounts and millions of users, spanning brands and organizations of all sizes from the smallest SMBs to the largest Enterprise, in every corner of the world. Hootsuite’s unparalleled expertise in social selling, social customer care and social media management empowers organizations to strategically grow their brand, businesses, and customer relationships with social. Hootsuite Academy, the industry-leading online learning platform, empowers growth through social media certifications and has delivered over one million courses to over half a million people worldwide. To learn more, visit


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