Montréal, Canada, January 20, 2026 — Innovobot, together with core partners XeelTech and the STIWA Advanced Products, announced today the launch of The Haptics Company, a new commercial entity created to ease the adoption of high-quality haptic systems and improve how people interact with technology.
The company brings together deep tech expertise, proven haptic technologies, and world-class manufacturing capabilities. The Haptics Company is positioned to enable customers to deliver compelling haptic interactions in the next generation of user experience-driven products.
Built to drive adoption of high-quality haptic systems
The Haptics Company exists to support the integration of haptics in both new and existing products. By bridging the gap between exciting ideas, advanced R&D and real-world product development, the company delivers production-ready components and system solutions that are scalable, reliable, and cost-effective.
Its multidisciplinary expertise supports haptic integration across the full development lifecycle, including:
- HMI and haptic system design
- Programmable haptic actuators and mechanisms
- Firmware, electronics, and control systems
- Mechanical integration and system validation
- Automated, high-precision manufacturing
This full system approach enables seamless integration of haptic feedback across consumer electronics, gaming, mobility, creative tools, industrial equipment, and other applications where tactile interaction enhances the user experience.
The mission is clear: to help organizations unlock the full potential of haptics and create more intuitive, engaging, and human-centered interactions with technology.
“At Innovobot, we believe meaningful progress in haptics depends on open innovation and collaboration across the ecosystem, no one can do it alone,” said Danny Grant, CTO of Innovobot. “The Haptics Company is exceptionally well positioned to help its partners bring haptics-enabled products to market, and as adoption of haptics continues to expand across industries, partnerships like this are key to turning advanced touch technology into real-world benefits.”
“Developing next-generation technologies for haptic actuators across multiple business areas together with The Haptics Company enables us to bring cutting-edge technologies to market with seamless integration into end-customer products,” said Josef Brandmayr, CEO, STIWA Advanced Products.
“Working together with The Haptics Company enables us to serve our global customer base with first-class support and exceptional haptic system expertise, from requirements assessment and use case definition to system integration and serial supply of Hapticore products. In addition, we collaborate on shared development to deliver best-in-class haptics devices,” said Philipp Sachs, COO, XeelTech.
The Haptics Company is led by Neil Olien, a serial entrepreneur and global expert in haptics, HMI, product development, and product management, and a career dedicated to advancing human-machine interactions.
“At The Haptics Company, we believe the time has come for physical interactions to fully enter the digital age,” said Neil Olien, President and Managing Director of The Haptics Company. “Together with our launch partners: Innovobot Labs, STIWA Advanced Product, and XeelTech; we are creating physical interactions that enable truly bidirectional communication between our customers and their technology.”
About The Haptics Company
The Haptics Company aims to become the leading platform for integrating and commercializing advanced haptic technologies, helping organizations bring high quality, immersive tactile experiences to market.
To integrate haptics into your projects, or help bring an existing haptic product to market, get in touch with us at: connect@thehapticscompany.com
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About the partners
Innovobot Labs
Innovobot is an investment platform that creates value through innovation. Innovobot Labs is the platform’s innovation studio, tackling pressing problems through the development and application of cutting-edge technologies. With expertise spanning human-machine interfaces, robotics, AI, IoT, and advanced materials, the Labs collaborate with companies ranging from startups to Fortune 500.
STIWA Advanced Products
STIWA Advanced Products is part of the STIWA Group, a global automation specialist headquartered in Attnang-Puchheim, serving customers such as Blum, thyssenkrupp Presta, Volkswagen, Bosch, and Greiner Bio-One. The Group employs more than 2,400 people across three continents and recorded revenue exceeding €360 million in FY 2023/24.
XeelTech
XeelTech, based in Austria, develops programmable force-feedback haptic systems. Its flagship technology, Hapticore, is a fully programmable rotary controller using electromagnetic friction or magnetorheological materials. XeelTech’s expertise spans actuator design, firmware development, mechanical and electronic integration, and haptics tuning.
For inquiries:
Isabelle Petibon, Senior Director of Marketing – Innovobot, ipetibon@innovobot.com